Privacy Policy
Privacy Policy
Last updated: June 2026
OVERVIEW
This website is operated by Afterparty. Throughout this Privacy Policy, the terms “we”, “us” and “our” refer to Afterparty.
This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, purchase products from us, contact us, subscribe to our marketing, take part in a collaboration, or otherwise use our website, products or services.
By using our website, you acknowledge that your personal information will be handled in accordance with this Privacy Policy.
SECTION 1 - INFORMATION WE COLLECT
We may collect personal information that you provide directly to us, including:
Your name
Email address
Billing address
Delivery address
Telephone number
Order details
Payment and transaction information
Account details
Messages, enquiries or customer support correspondence
Marketing preferences
Collaboration, brand enquiry or business contact information
When you browse our website, we may also automatically collect certain technical information, including:
IP address
Browser type and version
Device information
Operating system
Pages viewed
Referring website or source
Time and date of visit
Cookie and tracking information
Shopping basket and checkout activity
We collect this information so that we can operate our website, process orders, provide customer support, improve our services, and communicate with you where permitted by law.
SECTION 2 - HOW WE USE YOUR INFORMATION
We may use your personal information to:
Process and fulfil orders
Take payment and manage refunds
Arrange delivery and returns
Provide customer support
Respond to enquiries
Create and manage customer accounts
Send order confirmations, delivery updates and service messages
Prevent fraud and protect our website
Improve our website, products and services
Personalise your shopping experience
Send marketing emails where you have consented or where otherwise permitted by law
Manage brand enquiries, collaborations, campaigns and commercial opportunities
Comply with legal, tax, accounting and regulatory obligations
Enforce our Terms and Conditions and protect our rights
SECTION 3 - LAWFUL BASIS FOR USING YOUR INFORMATION
Where UK data protection law applies, we rely on one or more lawful bases for using your personal information.
Contract
We use your information where it is necessary to fulfil a contract with you, such as processing your order, arranging delivery, managing returns, or providing services you have requested.
Consent
We may rely on your consent for certain activities, such as sending marketing emails where consent is required, placing non-essential cookies, or using certain optional tracking tools. You can withdraw your consent at any time.
Legal obligation
We may use your information where necessary to comply with legal obligations, such as tax, accounting, fraud prevention, consumer protection, or regulatory requirements.
Legitimate interests
We may use your information where necessary for our legitimate business interests, provided your rights and interests do not override those interests. This may include improving our website, responding to business enquiries, preventing fraud, managing customer relationships, protecting our brand, and understanding how customers use our website.
SECTION 4 - MARKETING
If you subscribe to our newsletter or otherwise opt in to receive marketing, we may send you emails about new products, collections, offers, events, collaborations, campaigns and other Afterparty updates.
Where permitted by law, we may also contact existing customers about similar products or services, provided you have been given a clear opportunity to opt out.
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails or by contacting us at [legal@afterparty.co.uk](mailto:legal@afterparty.co.uk).
We do not sell your personal information to third parties for their own marketing purposes.
SECTION 5 - CONSENT AND WITHDRAWING CONSENT
Where we rely on your consent, you may withdraw that consent at any time.
You can withdraw consent or update your marketing preferences by:
Clicking the unsubscribe link in a marketing email
Adjusting your cookie preferences where available
Contacting us at [legal@afterparty.co.uk](mailto:legal@afterparty.co.uk)
Withdrawing consent will not affect the lawfulness of any processing carried out before consent was withdrawn.
SECTION 6 - DISCLOSURE OF YOUR INFORMATION
We may share your personal information with trusted third parties where necessary to operate our website, process orders, provide services, or comply with the law.
This may include:
Shopify and other website platform providers
Payment processors and fraud prevention providers
Delivery and fulfilment partners
Email marketing providers
Analytics providers
Customer support tools
Professional advisers, including accountants, lawyers and insurers
IT, hosting and security providers
Regulators, authorities or law enforcement where required by law
We only share information where necessary and require service providers to handle personal information securely and in accordance with applicable law.
SECTION 7 - SHOPIFY
Our store is hosted on Shopify Inc. Shopify provides the online e-commerce platform that allows us to sell products and services to you.
Your information may be stored and processed through Shopify’s systems, databases and applications. Shopify may process personal information to help us operate the store, process orders, manage payments, prevent fraud and provide related e-commerce services.
If you make a payment through our website, your payment information is processed securely by Shopify and/or the relevant payment provider. We do not store your full payment card details.
SECTION 8 - THIRD-PARTY SERVICES
Some third-party service providers used by us may collect, use and disclose your information to the extent necessary to perform the services they provide.
These providers may have their own privacy policies. We recommend that you read their privacy policies so you understand how your information will be handled.
Some providers may be located outside the United Kingdom. Where personal information is transferred internationally, we take steps to ensure appropriate safeguards are in place where required by law.
Once you leave our website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy. We are not responsible for the privacy practices of other websites.
SECTION 9 - COOKIES AND SIMILAR TECHNOLOGIES
Our website uses cookies and similar technologies to operate the store, remember your preferences, improve site performance, understand how visitors use the website, and support marketing activity where permitted.
Cookies may be used for purposes including:
Keeping items in your basket
Managing checkout and account sessions
Remembering preferences
Website analytics
Security and fraud prevention
Marketing and advertising measurement
Some cookies are necessary for the website to function. Other cookies, such as analytics or marketing cookies, may require your consent.
You can manage cookies through your browser settings and, where available, through our cookie banner or cookie preference tools.
Please note that blocking some cookies may affect the functionality of the website.
SECTION 10 - SECURITY
We take reasonable precautions and follow appropriate technical and organisational measures to protect your personal information from loss, misuse, unauthorised access, disclosure, alteration or destruction.
Payment information is processed securely by our payment providers. Although no method of transmission over the internet or electronic storage is completely secure, we use appropriate safeguards designed to protect your information.
SECTION 11 - HOW LONG WE KEEP YOUR INFORMATION
We keep personal information only for as long as necessary for the purposes described in this Privacy Policy.
This may include keeping information for the duration of your customer relationship with us and for a reasonable period afterwards where needed for legal, tax, accounting, fraud prevention, dispute resolution, warranty, returns, or legitimate business purposes.
Marketing information is kept until you unsubscribe, withdraw consent, or we decide to stop sending marketing to you.
SECTION 12 - YOUR RIGHTS
Depending on your location and the applicable data protection laws, you may have rights in relation to your personal information.
These may include the right to:
Access the personal information we hold about you
Request correction of inaccurate or incomplete information
Request deletion of your personal information
Object to certain uses of your information
Restrict how we use your information
Request transfer of your information
Withdraw consent where we rely on consent
Complain to a data protection authority
To exercise your rights, contact us at legal@afterparty.co.uk.
We may need to verify your identity before responding to a request.
SECTION 13 - CHILDREN
Our website is not intended for children under the age of 13.
If you are under 18, you should only use this website with the involvement and consent of a parent or legal guardian.
We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so that we can take appropriate action.
SECTION 14 - BUSINESS CONTACTS, COLLABORATIONS AND BRAND ENQUIRIES
If you contact us about a collaboration, brand partnership, campaign, wholesale opportunity, product placement, promotional activity, retail opportunity or other business enquiry, we may use the information you provide to assess and respond to that enquiry.
This may include your name, email address, business details, social media handles, website, proposal details and any information you choose to share with us.
We may keep business enquiry information for a reasonable period so that we can manage current or future opportunities, maintain business records and protect our legitimate interests.
SECTION 15 - USER CONTENT AND SOCIAL MEDIA
If you tag us, submit content to us, take part in a campaign, or share images, reviews, comments or other content relating to Afterparty, we may collect and use information associated with that content where permitted by law and subject to any separate terms that apply.
This may include your name, username, social media handle, image, likeness, content, captions, comments, and related campaign information.
We will seek permission where required before using your content in marketing or promotional materials.
SECTION 16 - INTERNATIONAL TRANSFERS
Some of our service providers may process personal information outside the United Kingdom.
Where personal information is transferred outside the United Kingdom, we take steps designed to ensure that appropriate safeguards are in place, such as using providers that apply recognised data protection protections or contractual safeguards where required.
SECTION 17 - CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time.
Any changes will be posted on this page with an updated “Last updated” date. If we make material changes, we may take additional steps to notify you where appropriate.
Your continued use of the website after changes are posted means that you acknowledge the updated Privacy Policy.
SECTION 18 - CONTACT INFORMATION
If you have questions about this Privacy Policy, want to exercise your rights, or wish to make a complaint, you can contact us at:
Afterparty
Email: legal@afterparty.co.uk
Address: 86-90 Paul Street, London, EC2A 4NE, United Kingdom
You also have the right to complain to the UK Information Commissioner’s Office if you are unhappy with how we handle your personal information.
SECTION 19 - COMPLAINTS
We would appreciate the opportunity to deal with any privacy concern directly, so please contact us first if you have a complaint.
You may also contact the UK Information Commissioner’s Office if you believe your personal information has not been handled properly.